I earned a Bachelor of Science from Bishop’s University leading me to start my career in advertising with a focus on healthcare. I quickly pivoted into consumer marketing, fuelling my interest in brand strategy as a critical lever to unlock the potential of a business and accelerate growth. I next earned an MBA from the University of Cambridge.
Over the past decade, I have spent my career in both strategic consulting and marketing leadership roles to transform the impact of brand and marketing efforts to create measurable value. Prior to joining Purpose in 2024, I was responsible for driving fan growth and delivering best in class omnichannel marketing experiences across a portfolio of iconic sports brands at Maple Leaf Sports & Entertainment.
In my current role as Chief Marketing Officer, my goal is to drive creative and innovative marketing strategies that elevate our brand, expand our market reach, and accelerate customer acquisition and revenue growth.